Friday, April 30, 2010

On A Lighter Note


Okay. I had a customer yesterday that REEEEEEALLLLLLLY wanted to find a used radiator for his Honda Civic. I informed him that we have a brand-new-in-the-box radiator for his application in stock. It was under a hundred bucks. This guy was so stubborn, that when I told him the cost, he gasped with surprise, as if that was a high price. He informed me that he had just spent 2 grand on a new engine, so he was kinda strapped for cash. WHAT A MORON. I mean that with the utmost respect, we love our customers and treat them like gold. However, when I hear him stress over how much he spent on his engine, what sense would it make to put a used radiator in? Did he not realize that the sole intention of a radiator is to cool off the very engine he just spent $2K on? I realize the economy is not looking too great right now, but you gotta be able to determine when and where to suck it up and spend the cash. Being a cheap person your entire life will give your kids a wonderful inheritance, but ultimately, you never even enjoy what you spent your whole life to get. For example, a roll of toilet paper at the grocery store that would be considered as "generic" by most, costs a third of the price as that fluffy soft stuff that we all love to use. Yes, right away you are saving money, but one roll of that good stuff will likely last 3 times as long as the other, without causing chap a*s. That is what would be considered as comparing apples to oranges. It's not the same quality, so of course you're not going to get it for the same price, but ultimately, it ends up being about the same, with the soft toilet paper taking the win for the mere lack of chap a*s. A comfortable butt is a happy person. This is where I tie the two points together, you ready? A good radiator creates a happy engine. Happy engines work better and last longer. For you more intelligent readers out there, I am sorry that I had to bring the toilet paper industry into the radiator industry, but hey, some people just don't understand common sense. For those people, I talk about toilet paper.

Thursday, April 29, 2010

Hidden Prices???


I noticed something the other day that, as a consumer, really bothered me. I went to make an online purchase from an undisclosed merchant and when I finally got to the checkout page, I noticed they had added shipping charges, handling fees, and tax, without notifying me of this before I made the purchase. The price adjustments put the total cost over the amount that I had found the same product for elsewhere. This is an occurrence that, as normal and everyday as it seems, will still never happen to a consumer shopping on CoolestRadiator. We make it very clear to the customer what they are paying for. If you order a high quality radiator from CoolestRadiator, you will pay for one high quality radiator. We never charge shipping, handling, or tax, as a matter of fact. The price that you see for example, $134.09, is the final price. When you receive your credit card statement, you will notice a payment posted of $134.09. The amount that it costs to ship the item is our responsibility, we believe. The small things like that make CoolestRadiator the number one place in the world to purchase your high quality radiator, a/c condenser, or heater core. We provide customer service at a personal level, with none of your questions being transferred to overseas operators. Give us a call today and see what makes CoolestRadiator customers want to keep coming back to us.

Tuesday, April 27, 2010

High Quality Automotive Radiators





What is it that drives businesses to sell cheap crap? What would motivate a business to build products to a low standard? The answer is greed. Greed causes businesses to cut corners and sell inferior quality materials. Greed causes big corporations to take advantage of the state of the economy by sending the jobs to sweat shops, paying pennies on the day for work, as opposed to paying professionals the money that makes them professionals. Sacrificing quality for more profit is something many businesses have begun to do during this "recession". At CoolestRadiator, we do not buy into the "build cheaper, sell cheaper, sell more" theory. That's just not how we do. Here is an example; As opposed to using typical plastic on our quality radiator tanks like our competitors, we use a superior BASF material for our tanks, with no regrind material. This BASF material allows our tanks to be pressure tested to minimum standards exceeding 150,000 pressure cycles, not 35,000 like some of our competitors. Our tanks are not only constructed using a higher quality material, but are also an average of .5 millimeters thicker. If you continue on and look at each component of the radiator, you will notice the superiority of the radiator you are looking at. Each and every one of our quality radiators utilize brass-knurled bushings, never plastic. Our high quality radiators also include high-quality brass knurled bushings to prevent seeping over time. For a better seal design we use an oval gasket and a deep groove header to deliver a better-longer lasting crimp. Next, we use a locking tab to lock the side column to the end tanks for added durability, core support, and at the same time allowing space for tube expansion and contraction. Once you are done noticing the beautiful side column design of a CoolestRadiator high-quality radiator, take a little time to notice just how brilliantly designed our oil coolers are. Our radiators proved through various tests that a CoolestRadiator design meets or exceeds OE performance specifications for heat rejection and pressure drop. Top it off with the oil cooler o-ring/groove flange design that prevents the gasket from being moved out of place during assembly, eliminating the potential for an external leak. Take the beautiful CoolestRadiator and notice that not only the radiator itself, but the box it is strategically packed in, is top of the line and uncontested by competition worldwide.

Monday, April 26, 2010

Overall Satisfaction


Have you ever been in the market for something, but you didn't really know where to start? The kind of feeling that makes you think, "I know nothing about what I need to buy, I'm going to get taken advantage of." For example, your car radiator sprung a leak so your car has begun to smoke and you see your temperature gauge shooting to the red. Now, unless you are experienced in the field, you are probably totally unaware of the market you are about to enter, the radiator market. At CoolestRadiator, we are here to help you from start to finish. When you call us, you are getting TOTAL care. We are not just trying to dump some part on you and leave you out to dry if you have a problem. It is our job and our duty to make sure that you get a radiator free of manufacturing defects for the remainder of your vehicle's life. We are providing you with the ability to buy high-end, original equipment quality radiators, without the hassles or prices of going through the dealership. Along with that, if you have bad experiences with your local delivery service driver and would like us to add a little extra packing, that is not a problem. Along with top-notch customer service, the quality of products that we are providing is unmatched. Read a few of our testimonials, don't take my word for it. When it comes to quality radiators, we cannot be beat. When it comes to quality customer service, we are the best. When it comes to knowing our field, we can always provide you with an answer and you can rest assured that it is 100% correct. Give us a call today and see why our customers love us and keep coming back. CoolestRadiator is top of the line and always on time.

Sunday, April 25, 2010

Heavy Duty Radiators




When it comes to cooling an engine such as a Detroit Series 60 or a Mack truck engine, you definitely want to make sure that your putting quality before price, as your main concern. Some people say, "Well, this used mack truck radiator is a few hundred bucks less than this new one," but what they are completely disregarding, is the price of the engine that is being cooled. Here is an example, say you have a $9,000 dollar Cummins ISB 5.9L engine; How much common sense would really be behind the thought of putting a $250 used radiator in? By the way, the radiator is the only component responsible for keeping that pricey engine from overheating. That doesn't sound too bright, huh? That would be like putting a quality quarterback like Sam Bradford behind an offensive line consisting of high school players, it's just not gonna cut it. The heavy duty radiators that we provide here, cannot be beaten when it comes to quality. Our heavy duty radiator cores are manufactured here, in the good ol' U.S. of A. They are built by highly trained professionals, not in sweat shops overseas. Weather you need a complete truck radiator , a complete industrial radiator, a radiator core with solder on tanks or bolt on tanks, or a large Cat engine cooling package, you can rest assured that you are dealing with THE professionals, and you will receive service and quality that is uncontested worldwide.

Friday, April 23, 2010

Copper / Brass or Aluminum?





Many people do not know the difference in an aluminum radiator and a copper/brass radiator . On the other hand, there are people that will not use an aluminum radiator, for fear that they are not as durable or as heavy duty as a copper/brass radiator . My completely non-biased stance on the topic is this; An aluminum radiator does actually dissipate heat at a much quicker rate than the standard copper/brass radiator, but you cannot fix an aluminum radiator if it was damaged. The differences in heat dissipation are usually made up on the copper/brass' end by increasing the number of fins per inch or increasing the thickness of the core, or number of rows of tubes. For example, an aluminum 1 row radiator inches in thickness, would cool about the same as a 2 row copper/brass radiator. Ultimately, the decision is the consumers, but with a little guidance, the decision can be made a little bit easier.

Thursday, April 22, 2010

New Radiator or Used Radiator?

Unless you would like to be just like the above pictured cat, you should definitely be informed of the differences in buying a new radiator and repairing your damaged radiator. A radiator repair should only be done on a situational basis. If it is your only option, then, by all means, do what is necessary for your situation. However, if you are trying to just save as much as possible, keep this in mind; Your radiator is the only component of your vehicle that is responsible for keeping your engine temperature at a safe level. Without a properly installed, well-maintained radiator in place, your vehicle could be just a few miles from its demise. Now, would you rather your thousand plus dollar engine be cooled by a used radiator, or a brand new radiator with a lifetime warranty that is designed to meet or exceed original equipment specifications? I would assume the latter, but if a new one is not an option, a used radiator should hold up for a few months. It all comes down to this, your vehicle needs a radiator in order to be functional, so why waste money on a used one when you know that you will be eventually buying a new one anyways? Your best bet is to go to coolestradiator.com and buy a rather inexpensive radiator with a lifetime warranty, so that you can rest assured that buying another radiator is not going to take place anytime soon. Don't hesitate to spend a little more when your talking about the component solely responsible for keeping your engine at a safe temperature.